Destruction of snails in taxi advertising

The French service moto-taxi, dynamically developing in the conditions of incessant automobile traffic jams in Paris has simulated a new print.

Automobile collapse

The Parisian street is entirely covered by the snails symbolising, most likely, cars and speed of their movement. In the middle of street the trace from the passed motorcycle, covered with the crushed bowls of snails is bent.

«NO MORE TRAFFIC JAMS!» — promise Motocab and Leo Burnett. Unfortunate snails...

The French salad in advertising of entertaining portal Imagine

Prints Imagine made H-Paris — the real grant on entertainments and travel of France.

The cartographical plan of France

Everything, that is necessary for the young Frenchman — in one bottle! Company Imagine "has drawn" the original cartographical plan which is also the ticket in all types of transport, and the admission on many parties, and a discount card in shops.
"Enjoy!" — a series of advertising posters on which the real mix of the French life is represented calls: travel, entertainments, shops etc.

PROFiTE!

The St-ETIENNE-De-St-GEOIRS airport

The Olympic Village, the coach station and the Olympic Car Park were to be built on this former airport ground. The transfer had therefore to be completed, in March 1967, at the latest. Here again this compulsory date was also respected.

THE AERODROME OF GRENOBLE-SAINT-GEOIRS

From 1938, a military aerodrome had been installed about 2 kms to the North of the town of SAINTÉTIENNE-de-SAINT-GEOIRS. This aerodrome, meant to be used to support the operations of the Alpine Army Corps, consisted of a simple flat surface of about 110 hectares which was grass covered and later on used by the Secretariat General to Civil and Commercial Aviation almost exclusively for light aviation.

The geological nature of the sub-soil, which consists of layers of sand, of aluvio-glacial origin, meant that all necessary material for the construction of runways, parking zones, roads could be found on the spot.

Important savings were therefore made in the cost of these constructions.

In May 1967, after a preliminary study of expected air traffic during the Games, the decision was taken to extend the runway by 200 m to 2050 m so that it could be used by all types of middle distance aircraft including the Caravelle. In August 1967, it was judged that this airport could be usefully equipped with an I.L.S. system for landing without visibility.

The important road constructions giving access to this airport should be noted, from N. 519, to avoid the difficult crossing of the town of SAINT-ÉTIENNE-de-SAINT-GEOIRS.

The Approach Roads to the Resorts

The second took the route Napoleon on leaving GRENOBLE (CD. 5 from GRENOBLE to VIZILLE by EYBENS) then an entirely new road, built by the department, joining BRIÉ-and-ANGONNE to URIAGE. So, CHAMROUSSE was served from GRENOBLE (Olympic Station) by a complete loop consisting of entirely renovated roads enlarged to 7 metres.

APPROACHES TO THE VERCORS

The events taking place on the VERCORS plateau, which had always specialised in Nordic events, were located in three distinct zones.

AUTRANS (33 kms from GRENOBLE) where the cross country events and 70 metres jump took place; VILLARD-de-LANS: (31 kms from GRENOBLE) where the Olympic Toboggan track was built; SAINT-NIZIER (16 kms from GRENOBLE) where the 90 metres ski jump was constructed.

The Urban Express Roads

The motorway U 2 links the motorway B 48 to the West, to the motorway A 41 to the East. This express road serves the Southern zone of GRENOBLE, as well as the communes of EYBENS, POISAT, ECHIROLLES and SAINT-MARTIN-d'HERES.

The General Council of the Isere decided for the Olympic Games, to carry out a section 6 kms long joining the N 75 (intersection Rondeau) to the N 523 (GIÈRES road) in the form of a single roadway 10.50 metres wide, which will constitute the northern lane of the future motorway.

This express road includes two junctions and four permanent spanning constructions. During the Games, this road carried the coach traffic to and from CHAMROUSSE and ALPE-d'HUEZ as well as serving the car park and the Olympic coach station.

The cost of this work amounted to 24 million francs, of which 11 millions were paid by the government, 11 millions by the department of the Isere and 2 millions by the town of Grenoble. The work began in May 1966 and it was ready for traffic in December 1967.

All roads lead... to the Games

PARKING IN THE OLYMPIC RESORTS

The possibilities for parking in the Olympic stations being sometimes very limited, it was impossible to allow cars free access. Because of this, access was prohibited at CHAMROUSSE, at SAINT-NIZIER for all the events, and at AUTRANS, on 10th and 11th February, except for specially authorized vehicles. Only official vehicles were allowed to go to these resorts, and authorizations were limited to existing parking places.

NON-STOP CIRCULAR COACH SERVICE

For the events at CHAMROUSSE, AUTRANS and SAINT-NIZIER, certain sections of the road were converted for one-way traffic, as the road network allowed the return journey by another route. This meant that the empty 'buses could wait by the roadside until the spectators returned, and also that other vehicles could overtake, even without visibility. This greatly improved traffic conditions.

On 18th February about 150 'buses were able to make two round trips to Saint-Nizier. The transport of spectators is resumed in the following table, with, in the other column, the details of the busiest day (18th February).

Olympic transport in Grenoble

3,000 PEOPLE IN THE TRANSPORT SERVICES

National Federation of Road Transport

The transport service of the Organizing Committee attached to the technical department, was created on 1st March 1966. However, from 1964 contacts had been made by the Committee with the National Federation of Road Transport for the transport of spectators and with the Renault National company for the transport of officials. Besides this, the general principles of the itineraries, the regulation of traffic and the establishment of most of the bus stations had been defined since that date.

The structure of the service was as follows: Besides the Head of the Service and his Secretariat, specialised sections had been created for the transport of spectators, transport of material (military transport), the vehicle licensing office, the traffic office, ground organisation, road signs. During the games, 3,000 people worked on strictly Olympic transport.

The administrations concerned by transport were numerous. The importance of the work of coordination which was carried out under the authority of the Prefect of Isere with the cooperation of B.C.E.O.M. must be stressed.

Official Olympic Transport

400 CARS, 500 MINICOACHES
The general term "official transport" includes the transport of officials, athletes, organization personnel, journalists and the personnel of certain firms under contract. The Organising Committee had at its permanent disposal: 3 Renault Ramblers — 210 Renault 16 — 190 Renault 4 — 500 Renault minicoaches with 7 and 8 seats — 10 Berliet coaches and 6 Saviem coaches with 45 seats.

60 to 120 45-seater coaches were taken on some days from the Transolympe Coach Station to transport spectators wherever needed. The driving of these cars (R16 and R4) was the responsibility of the C.R.S. Brigade and the minicoachs were driven by the police.

The army had put 8 light helicopters "Alouette II and III" at the disposal of the Committee for the rapid transport of people, material or films (Press). A regulation office, in charge of each coach station, received requests for transport and arranged the journeys with the local headquarters of the drivers, Police or C.R.S.: in case of need reinforcements could be ordered from the Grenoble station.

Two transport offices, one at the principal reception centre, another at Grenoble railway station, could also receive requests for transport. A certain number of vehicles were also allocated to the I.O.C. and to the International Federations and to the N.O.C.

Generally, in all resorts, all the teams (with the exception of the very small ones) had at least a minicoach at their disposal. At Autrans, the nations who had ski-jumpers had the use of a supplementary minicoach to facilitate the transfer of these competitors to St-Nizier.

For Grenoble, the arrangements were different because of the regular shuttle service which had been set up and also the importance of the hockey teams' equipment. The speed skating and figure skating competitors used these services which ran every five minutes between the Olympic village and the events. Each hockey team had permanent use of a 'bus. Altogether 500 minicoach were distributed as follows.

Tramways in Grenoble

VERSOUD AIRPORT