The Equus is the latest push in Hyundai’s efforts to join the upper echelon of the auto world. Designed as an executive limo and aimed directly at the Lexus LS460 and Mercedes-Benz S-Class, it has the looks and content to take the fight to the stalwarts from Germany and Japan. The sedan is loaded with tech and luxury items, including a lane-departure warning system, electronic car suspension, smart cruise control, and a 17-speaker 608W Lexicon stereo. Prices are expected to start around $50K. That is, about $15K less than an LS 460 and a massive $31K less than an S550.
