Orange: If New Year was in the summer

Agency Publicis Conseil serving cellular operator Orange in territory of France, has developed Prechristmas campaign "That if the Christmas proceeded the whole year".

Christmas even in the summer!

A series of prints and roller are created absolutely in different stylistics, but contain the same message: "Christmas even in the summer". In prints it is celebratory ornaments of a beach, and in a roller amusing game of the whole street in snowballs in advance frozen in refrigerators.

Exhausted with a heat and boredom inhabitants of obviously tropical city start to amuse themselves independently, creating sensation of Christmas fun and a cool.

Christmas toy

Palm tree

Snowball

Summer New Year 2010