Louis Vuitton — the industry of magnificent handbags

One and a half centuries later after the basis of the well-known trade mark, leather products Louis Vuitton, undoubtedly, are a status symbol, an embodiment of style and elegance in any corner of our planet and are extremely highly appreciated by experts on rather qualitative things. The firm fabric entirely covered with monograms «LV», is considered the first design label in modern history.

History of an exclusive brand Louis Vuitton

In 1901, from giving Louis Vuitton, in the world of road accessories there is a sign event — there is first in own way soft bag «Steamer Bag» — the ancestor of the whole industry both ladies', and man's accessories. Constant innovations and aspiration to anticipate inquiries of clients, against revolutionary changes in area of means of transportation, lead to unknown increase in demand at firm products.

To satisfy demand, Louis Vuitton opens own shops in Washington, New York, Philadelphia, Buenos Aires, Alexandria and Bombay. And in Paris on the Champs Elysée, to 101 Champs-Elysees address, opens, the biggest on those times, shop of the goods for travel. It and now — the biggest "luxury" a boutique in the world.

To fix the success in the Asian market, in 1983 the shop to Taiwan, and in 1984 — in Seoul (South Korea) opens. Louis Vuitton becomes the global player and, to affirm as this role, in 1987 initiates merge to other unconditional leader in the market of products of a class lux — Moёt Hennessy. The Resulted giant — LVMH for today is the largest company on manufacture of luxury goods in the world, uniting under one roof the most outstanding brands in the field of manufacture of noble wines, spirits, perfumery and cosmetics, Louis Vuitton handbags, hours and jewels, fashionable clothes and products from a skin.

The structural changes which have followed merge, were positively reflected in activity Louis Vuitton. The trade mark Net profit has grown for a year on 50%. Expansion proceeded, and by 1989 the best of the best accessories for travel already were on sale in own 130 shops worldwide.

In 1997 in the company, as the creative director, has come Marc Jacobs which not only has seriously updated design of classical products, but also has begun development earlier not characteristic directions for the company, such as fashionable clothes, luxury perfumery, Louis Vuitton bags, cosmetics and jewels, that, in turn, has led to a long train of merges and absorption of sign brands in the various markets.

Trade mark Louis Vuitton — one of the most forged in the world. It is an original payment for success and an underside of improbable popularity. Only nearby 1% of all goods on sale on a planet with the monogram LV, are original products of the well-known mark. That though somehow to counteract such mad piracy, Louis Vuitton realises the goods only through a firm network from own 390 boutiques and some prestigious shopping centres, such as Neiman Marcus and Saks 5th Avenue.

Spring-summer Louis Vuitton 2010