Active Stimulation of the Consumer

The primary goal of programs of loyalty is to entice buyers into shop or shopping centre. The basic tool — "marking" of certain buyers from a lump of buyers and granting to the given buyers of possibility to get certain advantages at purchase in comparison with the others. "Allocated" can be from several tens to several hundreds thousand persons, depending on what point initiated the loyalty program — luxury restaurant or a huge supermarket. "The marked buyer" it's the potential client owning the target free shipping coupon or a personal discount card. Thus, "marks" are an original marketing trick for increase in sales.

In the form of encouragement can act: discounts for the subsequent purchases, accumulation of points (which can be transformed further into free privileges), special attention to the participant of the program, the preliminary notification about the beginning of special sales, dispatch of information leaflets with programs and news etc.

Variants of Discount Coupons

Sales on which it is possible to buy a dress from the known fashion designer for 20 dollars, not a rarity in the USA. If you do not like to stand in a queue, take advantage of so-called programs of loyalty: Sales Coupons, Discount or Club Cards, Target Coupons & Coupon Codes.

Thus, the forthcoming trip to the shop will be brightened up by a discount anticipation in $5~10US. For example, the home depot coupon code is the ideal decision for people owning a private farmstead because by means of the given coupons you considerably save on a building material.

Loyal programs should cause special interest for owners of shops networks. At competent calculation of system of discounts, it is possible to interest the consumer to carry out the majority of purchases only in certain shops.

The big holdings sometimes practise simultaneous maintenance at once several programs of the loyalty, directed on various groups of buyers. So, the tourist company «Expedia Travel» has create about 7,5 million Expedia coupon which will allow to save the next 2 years to buyers about 600 million dollars on booking of apartments through the Internet.

Various systems of maintenance of loyalty is very powerful mechanism of encouragement and stimulation of buyers. In my opinion, introduction of such programs will favorably affect sales.

Expedia Recruiting Video