Hyundai Asia Resources Inc. unveils all-new 2010 Tucson

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MANILA, Philippines - With its functional styling, solid build quality, a choice between fuel-efficient gasoline and common-rail diesel engines, and a price tag that’s hard to beat, the Hyundai Tucson has been a perennial hot-seller in the compact SUV stakes.

And while that state of affairs might cause some automakers to rest on their laurels, Hyundai had absolutely no intention of doing so. Hence the head-turning all-new 2010 Tucson that was unveiled to much Gary V.-led song-and-dance fanfare last week at the A. Venue hall in Makati Ave.

With its provocative front end and curvaceous lines, the 2010 Tucson’s head-turning styling should handily vault it to the top of the wishlist of people shooping for a compact SUV. The flowing and graceful design starts at the front with a sexy hood character line, followed by a “Z” form side character line that exhibits a strong and artistic 3-dimensional embellishment for a dynamic sports car-like profile.

This sporty theme is continued at the rear, with sharp-looking taillights, an oversized two-tone rear bumper, a rear spoiler, and a sloping backlight.

Putting even more attitude to the all-new Tucson’s style is Hyundai’s new design identity – a hexagonal grille in chrome and high-gloss black. Tracing its roots to the Hyundai ix-onic concept previewed at the 2009 Geneva Auto Show, this design is the new defining face of Hyundai’s family of future automobiles, beginning with the all-new Tucson.