To year of the Tiger it is devoted...

In 2006 the French agency Publicis Conseil has created a simple and touching spot which it is a high time to show in a heading «Advertising of day» for the cellular operator.

Indescribable pleasure

Having redeemed at one of the television channels which are engaged in shootings of wildlife, a photo of the tiger, decided to take a bath, advertisers have mounted 30 second spot about comfort and pleasure.

The animal slowly and cautiously goes down in natural pool, and subsequently relaxes in ecstasy... Such here an intricate metaphor the cellular operator has told that with cellular communication from Orange comfortably to travel and open the surprising.

Orange = Comfort