BETC Euro RSCG has transformed the man into the woman

SportmanParisian BETC Euro RSCG has started a preview trailer for female television channel June TV.

Of a spot assure, that force of influence of programs of this channel is so strong, what even the man will want to become the girl.

Stereotypic pastime of girls

Stereotypic representation says about pastime of girlfriends to us, that all of them time go shopping, to beauty salons, spin before a mirror, tearful melodramas look and cheerfully giggle during remained time. And still, thanks to numerous teleserials, people have got used to think, that girlfriends be indispensable should four.

For those who wishes to become the girl

All these stereotypes have been collected by creative command BETC Euro RSCG and director Stephen Cafiero from Parisian branch Partizan in one 45-second preview trailer. Here only on a place of one of the girlfriend from four there was a man, not too circumspectly having included the TV on channel June.

The man has not simply turned to the girl, but moreover — has made it with pleasure.