Ogilvy & Mather (Hong Kong) has started global campaign for a network of Shangri-La hotels.
Hospitality Metaphors
The advertising campaign purpose — by means of metaphors (enough unusual to this business) and histories to tell about philosophy of the relation to the clients.
The adv campaign is initiated by a slogan — "It's In Our Nature". Through the nature, Shangri-La and Ogilvy & Mather (Hong Kong) tell about how they care of clients throughout already 40 years.
This message has been chosen after the long research which have been carried out by advertising agency among employees, partners and visitors of hotels.
Latge Associes presents mountain-skiing tourism of department Haute-garonne.
Mountain-skiing complex Toulouse
Mountain-skiing complex of the city of Toulouse (department Haute-garonne, France) invites visitors in the online office.
Advertisement makers Latge Associes inform to target audience thought that permit purchase through a site is the fastest way to rise on skis for this reason house shoes have turned to a semblance of skis.
Advertising campaigns of noncommercial organisation Amnesty International with an enviable constancy become nominees and winners of the international festivals, being the sample of creative social advertising.
The international independent human rights organisation
Amnesty International is the largest international independent human rights organisation uniting over 2,2 million of active workers and supporters in more than 150 countries of the world. Non-governmental organisation AmnestyInternational has been based in 1961 in the Great Britain.
Separate attention campaign AI "AFTER THE OLYMPIC GAMES, THE FIGHT FOR THE HUMAN RIGHTS MUST GO ON" in protection of human rights in carrying out Olympic deserves games Beijing 2008 in China.
For work Amnesty International it is awarded the world Nobel Prize, and also the award of the United Nations in the field of human rights. The organisation and critics receives. Her accuse of the selective approach to the information and in ideological bias.
The basic method of work Amnesty International
The basic method of work AI is an attraction of attention of the public to the facts of infringements of human rights and rendering of pressure upon the authorities of the corresponding country. For achievement of the purposes active workers AI actively co-operate with representatives of mass-media.
