The French fund of struggle against AIDS and agency TBWA/Paris have started a new social spot «Aides Graffiti». However, «Aides Graffiti» cardinally differs from the predecessors.
History of a lonely penis
First, animation and real video fragments is combined, secondly, instead of various histories about random sexual relations, — to spectators tell history of an unfortunate lonely penis.
No Condom — No Sex
Action occurs in a public toilet — a place in which all over the world all people, irrespective of a nationality and the general cultural development — draw trite graffiti's.
And at last thirdly, if the previous messages for brevity can be formulated as "With whom would not fuck — please, use a condom", in a new spot "No Condom — No Sex".
French agency CLM BBDO has developed a series of science-fiction prints for ecological organisation NOE CONSERVATION.
Humane semi-official claim
Public organisation Noé Conservation which is engaged in protection of a biological variety on the earth, urges to protect wildlife for the sake of preservation of possibility of residing of mankind on our planet.
Illustrations by Frédéric Perrin
The unfriendly worlds
The basic idea of campaign «New Worlds» consists that if people not to change the habits the Earth is not becomes soon suitable for a life and to people it is necessary to search to itself for other planet which hardly will appear so affable and hospitable.
The prints created in style of science-fiction comics, represent arrival of earth dwellers on three hostile planets Actapa, Glutax and Kriboon.
Advertising campaigns of noncommercial organisation Amnesty International with an enviable constancy become nominees and winners of the international festivals, being the sample of creative social advertising.
The international independent human rights organisation
Amnesty International is the largest international independent human rights organisation uniting over 2,2 million of active workers and supporters in more than 150 countries of the world. Non-governmental organisation AmnestyInternational has been based in 1961 in the Great Britain.
Separate attention campaign AI "AFTER THE OLYMPIC GAMES, THE FIGHT FOR THE HUMAN RIGHTS MUST GO ON" in protection of human rights in carrying out Olympic deserves games Beijing 2008 in China.
For work Amnesty International it is awarded the world Nobel Prize, and also the award of the United Nations in the field of human rights. The organisation and critics receives. Her accuse of the selective approach to the information and in ideological bias.
The basic method of work Amnesty International
The basic method of work AI is an attraction of attention of the public to the facts of infringements of human rights and rendering of pressure upon the authorities of the corresponding country. For achievement of the purposes active workers AI actively co-operate with representatives of mass-media.
Amnesty International and Mother London have started in a network a preview trailer in which have embodied a metaphor about force of usual people in the resolution of conflicts and the decision of humanitarian problems.
All of you can change
The spot "You Are Powerful" is dated for the 60 anniversary of acceptance of the World Declaration on human rights and directed on that people were convinced of the force about which they while a little that know.
The spot shows as each separately taken person can protect the human rights worldwide. How the majority of people thinks — "I can change nothing". In Amnesty consider, that it is a lie.
For the report of this idea the British advertisement makers have placed people from their cosy and quiet houses in points of a place of military actions.
People should realise the force!
Soundtrack — a song "Until the Day is Done" groups REM.
Andy Hackman, the head of brand and events, Amnesty International: "every day we hear about shocking infringements of human rights. Our work — to make so that people have realised force which exists in each of us. To inspire it is more than people on that they have attached the voices to our movement and have made our general voice more loudly and more powerfully".
Agency DDB Budapest has developed social campaign for Amnesty International within the limits of celebrating of the 60 anniversary from the date of the personal freedom declaration.
Traditional symbol of celebrating
The creative idea is based on a pie as a traditional symbol of celebrating. Agencies has represented, that it is possible to make even more if to participate in social initiatives Amnesty.
The 1st World Outgames Montreal is an international gay, lesbian, bisexual, and trangender festival for a celebration of sport, culture and human rights. In the spirit of true inclusiveness, the Outgames are open to all, regardless of sexual orientation; all are welcome to participate.
“In the name of ensuring stability and harmony in the country during the 2008 Olympic Games, the Chinese Government continues to detain and harass political activists, journalists, lawyers and human rights workers. Get involved: ”
Tibetan Swiss Friendship Association, Tibetan Community Switzerland / Liechtenstein and the Tibetan Women Association Switzerland. These four organisations also work together in the campaign (I don’t cough). Pascal Couchepin is the President of the Confederation of Switzerland.
