Dances with Wolves

Ogilvy & Mather (Hong Kong) has started global campaign for a network of Shangri-La hotels.

Hospitality Metaphors

The advertising campaign purpose — by means of metaphors (enough unusual to this business) and histories to tell about philosophy of the relation to the clients.

The adv campaign is initiated by a slogan — "It's In Our Nature". Through the nature, Shangri-La and Ogilvy & Mather (Hong Kong) tell about how they care of clients throughout already 40 years.

This message has been chosen after the long research which have been carried out by advertising agency among employees, partners and visitors of hotels.

Making of Shangri-La

Leo Burnett, Hong Kong send people by mail

To show availability of air tickets on system discount, Leo Burnett, Hong Kong compares their cost to post transfer.

The live parcel post

Chinese airline Evergreen Travel offers tickets for reduced prices. Advertisement makers Chinese Leo Burnett have compared the price for these tickets to cost of post transfer and have informed on it in the form of a slogan: "It is cheap how to send itself by mail!"

The erotic parcel post

Unique question — why all people sending by mail, should be naked? They not naked — they paper, canvas and wooden (as letters and parcels).