Advertising campaigns of noncommercial organisation Amnesty International with an enviable constancy become nominees and winners of the international festivals, being the sample of creative social advertising.
The international independent human rights organisation
Amnesty International is the largest international independent human rights organisation uniting over 2,2 million of active workers and supporters in more than 150 countries of the world. Non-governmental organisation AmnestyInternational has been based in 1961 in the Great Britain.
Separate attention campaign AI "AFTER THE OLYMPIC GAMES, THE FIGHT FOR THE HUMAN RIGHTS MUST GO ON" in protection of human rights in carrying out Olympic deserves games Beijing 2008 in China.
For work Amnesty International it is awarded the world Nobel Prize, and also the award of the United Nations in the field of human rights. The organisation and critics receives. Her accuse of the selective approach to the information and in ideological bias.
The basic method of work Amnesty International
The basic method of work AI is an attraction of attention of the public to the facts of infringements of human rights and rendering of pressure upon the authorities of the corresponding country. For achievement of the purposes active workers AI actively co-operate with representatives of mass-media.
Amnesty International and Mother London have started in a network a preview trailer in which have embodied a metaphor about force of usual people in the resolution of conflicts and the decision of humanitarian problems.
All of you can change
The spot "You Are Powerful" is dated for the 60 anniversary of acceptance of the World Declaration on human rights and directed on that people were convinced of the force about which they while a little that know.
The spot shows as each separately taken person can protect the human rights worldwide. How the majority of people thinks — "I can change nothing". In Amnesty consider, that it is a lie.
For the report of this idea the British advertisement makers have placed people from their cosy and quiet houses in points of a place of military actions.
People should realise the force!
Soundtrack — a song "Until the Day is Done" groups REM.
Andy Hackman, the head of brand and events, Amnesty International: "every day we hear about shocking infringements of human rights. Our work — to make so that people have realised force which exists in each of us. To inspire it is more than people on that they have attached the voices to our movement and have made our general voice more loudly and more powerfully".
Agency DDB Budapest has developed social campaign for Amnesty International within the limits of celebrating of the 60 anniversary from the date of the personal freedom declaration.
Traditional symbol of celebrating
The creative idea is based on a pie as a traditional symbol of celebrating. Agencies has represented, that it is possible to make even more if to participate in social initiatives Amnesty.
Agency Rapp France and ESKWAD have compiled for Amnesty International a preview trailer advancing four-day youth action Amnesty Nights.
Youth parties in France
Of French branch Amnesty are assured, that not only petition and political activity can change an existing order of things, but even youth parties. The main thing in this business — as it is necessary to make a noise and draw to itself attention.
Then from the party which have taken place in France, cannot sleep easy Muammar Kaddafi, Kim Jong-il, Makhmud Akhmadinedzhad — the main opponents of the International Amnesty.
Trailer "Insomnies", from director Jeremy Halkin, shows the standard situations regularly arising in apartment houses and cottage suburbs — too noisy party because of which other neighbours cannot sleep.Only this time in a role of neighbours inhabitants, and leaders-tyrants act not. So make music more loudly, let suffer.
Political activity
Parties Amnesty Nights are initiated by the organisation struggling for human rights all over the world, since 2006, invariably drawing to themselves attention of socially active youth, and also stars of music and cinema which are known for the public work.
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